編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-801-219 | Napster | Bagley, Constance E.;Roberts, Michael J.;Kiron, David | Entrepreneurship | Intellectual Property Management( 5546 ) |
2 | 9-809-026 | GSK''s Acquisition of Sirtris: Independence or Integration? | Stuart, Toby;Weber, James | Entrepreneurship | Intellectual Property Management( 5546 ) |
3 | 9-814-023 | MedImmune Ventures | Hamermesh, Richard G.;Lane, David | Entrepreneurship | Intellectual Property Management( 5546 ) |
4 | 9-814-032 | Claritas Genomics | Higgins, Robert F.;Preble, Matthew | Entrepreneurship | Intellectual Property Management( 5546 ) |
5 | 9-310-003 | Radiant Cosmetics: What''s in a Pout? | Pozen, Robert C.;Hammond, Mary Ellen | General management | Intellectual Property Management( 5546 ) |
6 | 9-614-013 | Living Proof: Are We a Technology Company or a Beauty Company? | Shih, Willy | General management | Intellectual Property Management( 5546 ) |
7 | 9-511-110 | Coca-Cola on Facebook | Deighton, John;Kornfeld, Leora | Marketing | Intellectual Property Management( 5546 ) |
8 | 9-613-079 | The LEGO Group: Publish or Protect? | Shih, Willy;Chai, Sen | Operations management | Intellectual Property Management( 5546 ) |
9 | 9-614-001 | Novozymes: Establishing the Cellulosic Ethanol Value Chain | Shih, Willy;Chai, Sen | Operations management | Intellectual Property Management( 5546 ) |
10 | 9-510-025 | Monsanto: Helping Farmers Feed the World | Bell, David E.;Knoop, Carin-Isabel;Shelman, Mary | Other | Intellectual Property Management( 5546 ) |
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